Lorraine Yglesias is a marketing executive at the Monterey Bay Aquarium experienced in growing market share for brands with a focus on the Latinx space. Recent efforts include increasing Hispanic visitation to the Monterey Bay Aquarium form 8% to 25%.
Prior to joining the Aquarium, Lorraine worked for communications and film companies in San Jose and Los Angeles, including Comcast (now EffecTV) Lorimar-Telepictures (later acquired by Warner Bros. TV) and the Hollywood Reporter (an entertainment industry publication). Her duties included developing the US Hispanic and Latin American markets for her employers.
The daughter of immigrants and as a first-generation college graduate, Lorraine is an advocate and mentor. Her focus includes the intersection of diversity, equity, and inclusion in areas of the environment, social/economic justice, and